At first glance, the process we follow is simple, but it incorporates many important details that are vital to a successful innovation process.
This process can be conducted on a small scale for a few innovation ideas, or serve as the foundation for multi-program campaign for both large and small companies. Whichever the case, the key is not to skip any steps while still moving at a speed suited for innovation.
Before we begin our journey together we need to understand where you are coming from and where you want to go. We get to know you, your business and your customers so that we can challenge assumptions and uncover insights to get to the core of your businesses unique needs and desires.
We now define our destination and develop a clear map for getting there. Applying our creative thinking, we craft clear strategies that differentiate your business and meet your business and marketing objectives.
Together, we explore creative concepts that bring our strategy to life, developing a unique and ownable visual and verbal identity that will transform your brand.
With your brand identity in place, we work with our own creatives in collaboration with our extensive network to shape the best team for your project, using specialist knowledge to create outcomes that move both people and businesses.
Looking back at the journey we’ve taken together, this stage allows us to review our performance, address new key insights and identify opportunities where we can create greater impact and amplify your brand for your next phase of growth.
S → 002
BRANDING & MARKETING
Brands and Brand documents are like a person's clothes. You can tell a lot about a person by what they choose to put on display.
In addition to developing and honoring design standards, we also work with our clients to create proper Brand Messaging. We align Creative, Vision and Projection to establish the proper voice of our clients.
There are many important details that are vital to a successful innovation and creation of a Brand.
A Brand is more than just a logo, it's heart and soul of a company and a projection of who they are and what they want to be known for.
Alignment & Objective1/5
Give customers a reason so they want to work with you. Effective branding establishes a personality for your company or event. Branding is about owning "mindshare". What do you want to "own"?
Develop a one-sentence promise that matters to your audience, is unique and above all believable. This promise should indicate what your product/service is and for whom it is intended.
Create a list of words from your brand promise that are thinking or talking points. This list is to be leveraged in your brand-building communications.
Your brand category helps you focus on where you are competing for mindshare and where you’re not. The primary goal is to dominate your category.
Positioning & Anchors5/5
Develop a one sentence positioning statement that shows how you are different, better or more special than your competition. Anchor statements provide the evidence you supply to back up your promise.
S → 003
VIDEO & WEB DEVELOPMENT
What may seem like too disparate disciplines are purposefully and tightly integrated in today's digital world.
Your website, landing page, digital campaign or direct response video player all involve HTML. We design it, built it, strategically implement it and will dramatically expand your expectations of the way you look at video.
Video is the most powerful method of mass communication, ensuring a consistent message and experience. Your website is equally the most powerful messaging and brand resource for your prospective and current customer base.
Let 345 Marketing develop an integrated digital space and video platform for your next campaign.
Right message. Right time.1/5
What you say is important. But when you say it will determine the impact. Your message will fall on deaf ears if your audience is not ready to listen. Deliver exactly what you want to say, when your audience wants it most – after they ask. And because they choose what to see, they get exactly what they want.
Our Pause Solutions and Delv Media platforms enhance the video viewing experience by providing measurable user engagement and serving a greater depth of information unattainable in traditional video.
Programming & App Development3/5
Mobile, web and desktop app development for both iOS, Android and Windows
MySQL SQL Oracle
SEO Marketing Automation Digital Media (PPC) Social Media Content Management Systems Email Transmission E-Commerce
Let’s build something together
If you have a digital/print/or video project in mind, we would be happy to have a chat about how we can help make that happen.
Let's talk Schedule a strategic session with focused on your business and its digital or print opportunities.