I’ve become a little softer than I would like to be and I’m getting older, but I am not ready to slow down quite yet. The problem is somehow I still think I am able to do what I could do in my twenties.

Even though I know I should, I don’t really stretch before I work out – it hurts. I want to go jogging, because I know that jogging usually gets me results quickly. But I live in Colorado and there isn’t quite enough oxygen available unless you are in shape. So, it’s not too hard to convince myself that I should ride the stationary bike first and get in shape before I start jogging.

After a little while, it’s clear there are really only two options.

Option 1:  Do it right.
‍Option 2:  Give up.

Getting in shape hurts at first, then it begins to feel great. You have to have the will to push yourself if you want to improve. In theory jogging is easy, just put one foot in front of the other. Nike had it right, “Just do it!”

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THE BOTTOM LINE:

Principal 1: You will lose what once made your business great if you focus on what you were able to accomplish in the past. Business is about the present.
‍Principal 2: Poor business practices are like bad habits – they are hard to break. It may hurt at first. Keep working, it will get results.
Principal 3: For sustained business success there is no quick fix or silver bullet. Take it one step at a time, but keep moving forward.

For business inquiries contact:
Jeff Beaton, Owner/Creative Director

345 MARKETING
PO Box 974 Fort Collins, CO 80522
jeff.beaton@345marketing.com
(970) 416-0985 x201

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